MetricRaven
Sign up

Features

Campaign & referral links

On this page

Add tags to links that send people to your website, then compare them in Traffic.

Tag your links

Tagged links to your website
<a href="https://example.com/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=launch&amp;utm_content=hero">Campaign link</a>

<a href="https://example.com/?ref=producthunt&amp;via=affiliate&amp;source=partner">Referral link</a>

Where they appear

  • Traffic → Acquisition → UTM: each UTM source, medium, campaign, term and content value.
  • Traffic → Acquisition → Ref: choose ref, source or via to compare. Each is recorded separately; link source is independent of UTM source.
  • Traffic → Campaigns: each complete combination of the five UTM tags. A dash means the tag was absent.

Filter by a campaign

  1. Click a row or use Filter

    Details searches every recorded value and can sort by revenue.

  2. Filter an exact combination

    In Acquisition → Campaign, choose All UTM combinations and click Filter on a row, or choose Campaign combination in the toolbar's Filter menu. Select several combinations, or use is not to exclude them.

  3. Save it as a segment

    Reuse a campaign filter later from Segments.

Verify it works

Open a tagged link to your site and check Acquisition and Campaigns for the same values. If your own browser is excluded, use one that allows tracking.

Details

  • The Primary referral tag view uses ref first, then via, then source. It also includes older visits whose original parameter is unknown; older combined values can't be split into their original parameters.
  • Reload an already open tracked page to load the current script.
  • Parameter revenue credits the customer's first tracked visit, even when they paid later. UTM and referral metadata are still sent when URL query stripping is enabled.
  • Combination filters match all five tags on one pageview. Separate UTM filters may match different pageviews from the same visitor.
  • Search in Campaigns matches any of the five tags; sorting and Load more cover all combinations. Visitors can appear in several combinations, so row counts are not additive.
  • Combination revenue credits the first tracked combination. It can appear on a row without visitors in these dates, which can't be used as a visitor filter.