Comparison · Simple privacy analytics
MetricRaven vs Fathom: Fathom alternative
Fathom facts last checked · sources
Fathom Analytics is a long-standing, privacy-first alternative to Google Analytics: cookieless tracking, a clean dashboard, every feature on every plan and at least 50 sites included. It's a solid choice for agencies and anyone running many small sites.
MetricRaven focuses on a different question: which channels bring paying customers. It connects to your payment provider, credits each payment to the visit that first brought the customer, and adds funnels that end in a payment.
Quick comparison
| Feature | MetricRaven | Fathom |
|---|---|---|
| Best for | Founders who want revenue per channel and funnels | Agencies and site owners who want simple, cookieless traffic stats for many sites |
| Free trial | 14 days, no card | 7 days, card required |
| Entry price | $9/month for 10k events; $19 for 100k | $15/month for 100k pageviews |
| Sites included | 1 on Starter, up to 30 on Growth | At least 50 on every plan |
| Revenue | Connect your payment provider | Event values you send |
| Cookies | None before consent | Cookieless; EU visitors processed in the EU |
Pricing compared
Fathom has one plan priced by monthly pageviews, which share an allowance with custom events. It starts at $15 a month for 100k, then $25 for 200k, $45 for 500k and $60 for 1M. Every feature and at least 50 sites are included, with more sites at $10 a month per 50. Larger tiers run to $470 for 25M. Yearly billing gives two months free. There's no free plan, and the 7-day trial needs a card.
MetricRaven starts lower, at $9 a month for 10k events, and is $19 for 100k on Starter or $39 on Growth. At 1M events Starter is $69 and Growth is $139. Fathom is cheaper if you run many sites; MetricRaven is cheaper for one small site (pricing).
Choose MetricRaven if
- You want revenue by channel, referrer and campaign from Stripe or another provider, without sending values by hand (attribute Stripe revenue).
- You want funnels that show where visitors drop off before paying (funnels).
- You have a small site and want to start below $15 a month.
- You want AI crawler reports and GitHub commits on your chart.
Choose Fathom if
- You run many sites: Fathom includes at least 50 on every plan, with more for $10 a month per 50.
- You want all features on every plan with no tiers to compare.
- You want EU visitor data processed in the EU, or all traffic routed through the EU.
- You don't need payment-provider connections.
What Fathom does well
- Simple, flat pricing. One plan, priced by monthly pageviews, with every feature included and at least 50 sites.
- Cookieless by design, so Fathom says no consent banner is needed.
- EU isolation. EU visitors are processed in the EU by default, and an "Extreme EU Isolation" option routes all traffic through the EU.
- AI traffic. An AI source groups referrals from ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek, Grok and others.
- Visible bot filtering. Bots are blocked by default, and a toolbar icon shows how many requests were blocked and why.
- Useful extras: Search Console terms, milestones on the chart, shared dashboards, a GA4 importer and an Analytics API.
What MetricRaven does well
- Payment connections. Stripe, Lemon Squeezy, Paddle, Polar, RevenueCat, Shopify, WooCommerce and Dodo Payments, with refunds and subscriptions.
- Funnels that end in revenue. Chain pages, goals and payments in order (Goals & funnels).
- Search Console with revenue. Keywords show estimated revenue, not just clicks.
- AI crawler reports by crawler, purpose and page, plus an MCP server and CLI for asking questions from your AI assistant or terminal.
How to try MetricRaven next to Fathom
- Start a 14-day trial; no card is needed.
- Add the MetricRaven script next to Fathom's (install).
- Connect your payment provider and import your payment history.
- Set up the goals you track in Fathom as MetricRaven goals, then build a funnel from them.
- Compare both dashboards after a week or two and keep the one that answers your questions.
Feature comparison
| Feature | MetricRaven | Fathom |
|---|---|---|
| Payment provider connections | Yes | Needs setup. Send event values |
| Revenue by channel | Yes | Needs setup. Via event values |
| Goals and events | Yes | Yes |
| Funnels | Yes | No. Not in Fathom's docs, which list every feature |
| Google Search Console | Yes. With estimated revenue | Yes |
| AI assistant referrals | Partly. Listed as referrers | Yes. AI source group |
| AI crawler reports | Yes | No. Blocked-bot totals only |
| Chart annotations | Yes. Notes and GitHub commits | Yes. Milestones |
| Proxy to beat ad blockers | Yes. Self-hosted recipes | Not verified. No proxy guide in the docs index |
| No cookies before consent | Yes | Yes. Cookieless |
| EU data processing | Not verified | Yes |
| Sites per plan | Partly. 1 or 30 | Yes. 50 or more, packs available |
| MCP server | Yes | Not verified |
“Needs setup” means it can be done with extra work, such as custom code, a third-party tool or a self-built integration. “Not verified” means we couldn't confirm it from Fathom's public pages.
Verdict
Fathom is a great fit if you manage many sites, want one flat plan and care most about EU data handling. Its site allowance is hard to match.
MetricRaven is the better fit if you sell something online and want to know which channels pay: payments connect directly, funnels end in revenue, and small sites can start at $9 a month.
Frequently asked questions
Is MetricRaven cheaper than Fathom?
For small sites, yes: MetricRaven starts at $9 a month for 10k events, while Fathom's lowest tier is $15 a month for 100k pageviews. At 100k, MetricRaven Starter is $19 and Growth is $39. Fathom includes at least 50 sites on every plan; MetricRaven Starter includes 1 and Growth up to 30.
Does Fathom have a free trial?
Yes, 7 days, and Fathom's pricing page says a card is required. MetricRaven's trial is 14 days with no card.
Can MetricRaven show visitors from ChatGPT?
Yes. Visitors from chatgpt.com, perplexity.ai and similar sites appear as referrers with the revenue they bring. Fathom groups them as an AI source. MetricRaven also reports AI crawlers such as GPTBot and ChatGPT-User, which Fathom blocks and counts only as bot totals.
Sources and method
Fathom details come from its public website on Nov 2, 2026. Prices and features change, so check Fathom's site before deciding. MetricRaven details come from our pricing and docs. Spotted something out of date? Email support@metricraven.com.
- Pricing and FAQ: usefathom.com/pricing
- Features: usefathom.com/features
- Ecommerce conversions: usefathom.com/docs/events/ecommerce-conversions
- Search Console: usefathom.com/docs/features/google-search-console
- Traffic sources (AI group): usefathom.com/docs/features/sources
- EU isolation: usefathom.com/docs/script/eu-isolation
- Bot detection: usefathom.com/docs/features/bot-detection
- Milestones: usefathom.com/docs/features/milestones
- Does Fathom have "X" feature?: usefathom.com/docs/troubleshooting/features
- Docs index (llms.txt): usefathom.com/llms.txt