Attribute revenue with Ghost

Ghost sells paid memberships through your Stripe account. Its checkout can't carry the visitor ID, but the member's email can link the Stripe payment to the visit.

Add the code with Code injection

1. Open Settings → Advanced → Code injection

   In Ghost Admin, open Code injection and choose Site header.

2. Paste this code below the MetricRaven tag

   Site header

   Copy

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   <script>
     window.metricraven = window.metricraven || { q: [] };
     window.metricraven.payment = window.metricraven.payment || function () {
       window.metricraven.q.push(["payment"].concat([].slice.call(arguments)));
     };
   </script>
   <script>
     document.addEventListener("DOMContentLoaded", function () {
       try {
         // Remember the email a visitor signs up with (Ghost's member forms and Portal).
         document.querySelectorAll("[data-members-form]").forEach(function (form) {
           form.addEventListener("submit", function () {
             var input = form.querySelector('input[type="email"]');
             if (input && input.value) sessionStorage.setItem("mr_member_email", input.value);
           });
         });
         // Ghost returns from a paid Stripe checkout with ?stripe=success.
         var params = new URLSearchParams(window.location.search);
         var email = sessionStorage.getItem("mr_member_email");
         if (params.get("stripe") === "success" && email) {
           window.metricraven.payment({ email: email });
           sessionStorage.removeItem("mr_member_email");
         }
       } catch (e) {
         console.error("MetricRaven payment tracking error:", e);
       }
     });
   </script>

   It keeps the email typed into a member form for this tab only, and sends it once Ghost returns from Stripe with ?stripe=success.

3. Save

   Members who upgrade while signed in pay with their account email, which is the one sent.

Without code

You can also send paid members from your own backend or an automation (for example a Zapier “new member” trigger) to the Payments API with their email. Don't do this as well as connecting Stripe, or payments count twice.

Notes

• Free members aren't revenue. Track free signups as a goal instead.
• Renewals keep the same visit through the Stripe customer.
• Matching rules, privacy and the security model: Attribute by email.