Reporting currency & FX

Customers pay in their own currencies. MetricRaven keeps each payment as received and converts it into one reporting currency when it builds a report, so totals, charts and ROAS add up.

Choose the reporting currency

1. Open Settings → General → Reporting currency

   Automatic uses the currency most of your payments are in. Pick a currency to fix it for everyone who views the site.

2. Look at another currency for a moment

   The dashboard toolbar's globe button shows the reports in another currency without changing the setting. The choice is kept in the page address, so a copied link opens in the same currency.

Which rate is used

• Payments convert at the European Central Bank reference rate of the payment's UTC day. On weekends and holidays the previous business day's rate is used.
• Refunds convert at their payment's rate, so net revenue stays consistent.
• MRR, ARR and live subscriptions are current state, so they convert at the latest published rate.
• Lifetime value converts each payment at its own day's rate, over every payment a customer ever made.
• Ad spend (Meta Ads) converts from the ad account's currency per day, so ROAS compares like with like.
• Stored payments keep their original amount and currency; nothing is rewritten.

Under the Revenue chart, a note says how many payments were converted and from which currencies. Each recent payment shows its original amount and the rate date on hover.

When there is no rate

The ECB publishes rates for about thirty currencies. A payment in a currency it doesn't cover, or on a day with no table for more than ten days, can't be converted. It is left out of converted totals rather than guessed, and the Revenue tab names it ("Not included: 3 payments in ARS"). Pick that currency with the globe button to see those payments on their own. Ad spend without a rate is listed the same way under the ad table.